Board of Directors

Ran Goel, Board Chair
Ran is the CEO & Founder of Fresh City, a Toronto urban farm, food processor and omni-channel organic retailer. Fresh City helps people better the world through food. Ran has spoken on food issues before hundreds of audiences. He proudly leads a team of over 400 staff as they collectively create a better life through food. Before founding Fresh City, Ran practiced investment law in New York City for several years.

Alexandra Kuperman,
Alexandra has led multiple initiatives in Ontario’s Jewish community including Temple Shalom Religious School in Kitchener, the launch of Torat HaTeva (the nonprofit which later became Shoresh), and the creation of UJA Genesis. She has taught extensively in the Jewish environmental education and served as Teva Learning Centre’s Assistant Director.

Alexandra holds a Bachelors in Environment and Resource Studies from the University of Waterloo and completed graduate school in nonprofit management and Jewish studies at New York University. She is currently is the President of Macro Properties, a private company which holds and manages commercial and multi-family properties across Canada.

Ms. Kuperman is a 2012/13 Action Canada Fellow, an avid urban cyclist, a lover of board games and local food. She is also a devoted mother and served as the Shoresh Board Chair for three years.

Adam Beder
Adam is the Executive Vice President of Global Licensing and Business Affairs of Spin Master. He has played a pivotal role in forming and shaping the company’s entertainment division and leading Spin Master into a variety of very innovative partnerships to produce compelling television content for kids around the world.  Adam earned a Bachelor of Arts degree from the University of British Columbia in 1996 and completed the Canadian Securities Course in 1995.

Shimona is a seasoned corporate financial professional and management consultant, specializing in business planning and process, cash and debt management and finance. She has provided consulting services for not-for-profits on strategy, fundraising, budgeting, business development, operational efficiencies, Board of Directors development and relationship management. She joined the Shoresh board to be involved in and contribute to an organization that melds her top three passions of environment, education and Jewish values.

Leemor Valin
 Valin is a criminal defence lawyer with Legal Aid Ontario. She has two children and currently lives in Toronto. She is a big fan of Shoresh, not only because of what they do, but also because of what they stand for.

Ariel Freiman
 is a media professional with over 20 years experience working in press, digital, radio and TV. Today Ariel is building a company dedicated to local news reporting in small communities. Community and media is Ariel‘s expertise and area of focus. Before starting this business Ariel worked for Financial Times (UK), Telegraph Media Group (UK), Toronto Star (Canada) and ZoomerMedia (Canada).

Karen Chisvin
Karen brings her curiosity, as well as the research, design, and planning experience developed in her years as an architect and community volunteer to service on the Shoresh Board. She is a textile artist and crafter. She makes things both beautiful and useful, with an emphasis on reducing textile waste. You may find Karen on a karate dojo. But more often you will find her hiking, paddling, or swimming outdoors where she gets her best ideas. Her long-term project is
coaxing the gingko seeds she collected in the wild to grow to maturity.

Jonathan Moneta
Jonathan cares about financial sustainability and literacy for artists. He is the founder and creative director at MakeLab Studio, a marketing and communications agency for the smart home and advanced manufacturing industries. Jonathan has taught the b’nai mitzvah class at Beth Sholom in Toronto, and currently teaches The Business of Art, an undergraduate entrepreneurship strategy course at Toronto Metropolitan University. Jonathan studied Theatre and Business at York University, and at the Hebrew University of Jerusalem.

Past Board Members

Seymour Epstein
Rabbi Ilyse Glickman
Zeke Kaplan
Len Kofman
Rabbi Aaron Levy
Andrea Most
Sam Mizrahi
Danny Richmond
Ellen Rosenbluth
Carolyn Lefebvre Ruby
Michael Schecter (Chair)
Shai Spetgang (Chair)
Mark Weinstock
Lisa Borden
Paula Zivot
Jessica Gilbert
Jillian Rodak
Shari Golberg
Jonathan Richardson


© 2018 Shoresh.